Senin, 29 Juni 2015

SOFTSKILL BAHASA INGGRIS BISNIS 2 (TULISAN)

NAMA            : INDIRA SARI HANANTO
NPM               : 13211582
KELAS           : 4 EA 25
TULISAN SOFTSKILL
BAHASA INGGRIS BISNIS 2
“EATING JUNK FOOD”
Junk food is a pejorative term for food containing high levels of calories from sugar or fat with little protein, vitamins or minerals. Use of the term implies that a particular food has little "nutritional value" and contains excessive fat, sugar, salt, and calories. Junk food can also refer to high protein food containing large amounts of meat prepared with, for example, too much unhealthy saturated fat many hamburger outlets, fried chicken outlets and the like supply food considered junk food.
Despite being labeled as "junk," such foods usually do not pose any immediate health concerns and are generally safe when integrated into a well balanced diet. However, concerns about the negative health effects resulting from the consumption of a "junk food"-heavy diet have resulted in public health awareness campaigns, and restrictions on advertising and sale in several countries.

What 5 Days of Junk Food Can Do to Your Metabolism

 

By Dr. Mercola
If you overdo it on pizza, macaroni and cheese, chips, and ice cream, you might worry about what it's going to do to your thighs or mid-section. But binging on junk food isn't only a matter of weight gain. It might have far more serious repercussions than that.
People who ate a diet focused on macaroni and cheese, processed lunchmeat, sausage biscuits, mayonnaise, and microwavable meals with unhealthy fats, for example, showed serious negative changes to their metabolism after just five days.
After eating the junk-food diet, the study participants (12 healthy college-aged men) muscles' lost the ability to oxidize glucose after a meal, which could lead to insulin resistance down the road.1

What Happens to Your Metabolism After Five Days of Junk Food

Even though their caloric intake remained unchanged, when men ate a junk-food diet their muscles' ability to oxidize glucose was disrupted in just five days' time. This is a significant change, because muscle plays an important role in clearing glucose from your body after a meal.
Under normal circumstances, your muscles will either break down the glucose or store it for later use. Your muscles make up about 30 percent of your body weight, so if you lose this key player in glucose metabolism it could pave the way for diabetes and other health problems.2 As reported by TIME:3
"'The normal response to a meal was essentially either blunted or just not there after five days of high-fat feeding,' [Matthew] Hulver, [PhD, department head of Human Nutrition, Food, and Exercise at Virginia Tech Hulver] says.
Before going on a work-week's worth of a fatty diet, when the men ate a normal meal they saw big increases in oxidative targets four hours after eating.
That response was obliterated after the five-day fat infusion. And under normal eating conditions, the biopsied muscle used glucose as an energysource by oxidizing glucose. 'That was essentially wiped out after,' he says. 'We were surprised how robust the effects were just with five days.'"

Just One Bad Meal Can Mess with Your Health

Morgan Spurlock's documentary Super Size Me was one of the first to vividly demonstrate the consequences of trying to sustain yourself on a diet of fast food. After just four weeks, Spurlock's health had deteriorated to the point that his physician warned him he was putting his life in serious jeopardy if he continued the experiment.
But as the featured study showed, it doesn't take a virtual month to experience the health effects of a poor diet. In fact, the changes happen after just one meal, according to research published in the Journal of the American College ofCardiology.4
When you eat a meal high in unhealthy fats and sugar, the sugar causes a large spike in your blood-sugar levels called "post-prandial hyperglycemia." In the long term this can lead to an increased risk of heart attack, but there are short-term effects as well, such as:
·         Your tissue becomes inflamed (as occurs when it is infected)
·         Your blood vessels constrict
·         Damaging free radicals are generated
·         Your blood pressure may rise higher than normal
·         A surge and drop in insulin may leave you feeling hungry soon after your meal
The good news is that eating a healthy meal helps your body return to its normal, optimal state, even after just one. Study author James O'Keefe of the Mid America Heart Institute in Kansas City, Missouri told TIME:5
"Your health and vigor, at a very basic level, are as good as your last meal."

See Inside Your Stomach After a Meal of Instant Meals…

Dr. Braden Kuo of Massachusetts General Hospital used a pill-sized camera to see what happens inside your stomach and digestive tract after you eat ramen noodles, one common type of instant noodles. The results were astonishing…
In the video above, you can see ramen noodles inside a stomach. Even after two hours, they are remarkably intact, much more so than the homemade ramen noodles, which were used as a comparison. This is concerning for a number of reasons.
For starters, it could be putting a strain on your digestive system, which is forced to work for hours to break down this highly processed food (ironically, most processed food is so devoid of fiber that it gets broken down very quickly, interfering with your blood sugar levels and insulin release).
When food remains in your digestive tract for such a long time, it will also impact nutrient absorption, but, in the case of processed ramen noodles, there isn't much nutrition to be had. Instead, there is a long list of additives, including the toxic preservative tertiary-butyl hydroquinone (TBHQ).
This additive will likely remain in your stomach along with the seemingly invincible noodles, and no one knows what this extended exposure time may do to your health. Common sense suggests it's not going to be good…

Eating Processed Foods Linked to Chronic Disease

Research published in the Journal of Nutrition found that women who consumed more instant noodles had a significantly greater risk of metabolic syndrome than those who ate less, regardless of their overall diet or exercise habits.6
Past research also analyzed overall nutrient intake between instant-noodle consumers and non-consumers, and found, as you might suspect, that eating instant noodles contributes little value to a healthy diet.
The instant-noodle consumers had a significantly lower intake of important nutrients like protein, calcium, phosphorus, iron, potassium, vitamin A, niacin, and vitamin C compared with non-consumers.7 Those who ate instant noodles also had an excessive intake of energy, unhealthy fats, and sodium (just one package may contain 2,700 milligrams of sodium).8
Not to mention, refined carbohydrates like breakfast cereals, bagels, waffles, pretzels, and most other processed foods quickly break down to sugar in your body. This increases your insulin and leptin levels, and contributes to insulin resistance, which is the primary underlying factor of nearly every chronic disease and condition known to man, including weight gain.
Not only that, but remember… when you eat junk food you are not just feeding yourself… you’re feeding your microbiome, too, and in so doing altering its construction for better or worse. Your body’s diverse army of microbes is responsible for many crucial biological processes, from immunity to memory to mental health, so feeding it wisely, with fresh unprocessed and naturally fermented foods, is crucial to your overall health and well-being.

Is Junk Food as Dangerous as Cigarettes?

In the US, about one-quarter to one-third of adults fall into the obese category. A staggering two-thirds of Americans are overweight, and poor diet is in large part to blame. Last year, UN Special Rapporteur on the right to food, Olivier De Schutter, said that "obesity is a bigger global health threat than tobacco use," and that this fact isn't taken as seriously as it should be. His statements were delivered at the opening of the 2014 World Health Organization's annual summit. De Schutter ultimately wants nations to join forces to place stricter regulations on unhealthy foods:9
"Just as the world came together to regulate the risks of tobacco, a bold framework convention on adequate diets must now be agreed," he said. 'The Special Rapporteur has previously agitated for greater governmental action on junk foods, including taxing unhealthy products, regulating fats and sugars, cracking down on advertising for junk food, and rethinking agricultural subsidies that make unhealthy food cheaper,' Time Magazine noted. 'Governments have been focusing on increasing calorie availability,' he said, 'but they have often been indifferent to what kind of calories are offered, at what price, to whom they are made available, and how they are marketed.'"
The idea that being overweight can be more harmful than smoking is likely to make many balk, considering how "normal" it has become to carry around extra pounds, but in terms of overall health effects and subsequent health care costs, it's likely true. For example, data collected from over 60,000 Canadians show that obesity leads to more doctor visits than smoking.10
Further, according to a report by The McKinsey Global Institute, the global cost of obesity is now $2 trillion annually, which is nearly as much as the global cost of smoking ($2.1 trillion) and armed violence (including war and terrorism, which also has a global cost of $2.1 trillion).11 For comparison, alcoholism costs are $1.4 trillion annually, road accidents cost $700 billion, and unsafe sex costs $300 billion. What's more, if current trends continue, the McKinsey report estimates that nearly half of the world's adult population will be overweight or obese by 2030.

Junk Food Is Incredibly Addictive

Your body is designed to naturally regulate how much you eat and the energy you burn. But food manufacturers have figured out how to over-ride these intrinsic regulators, designing processed foods that are engineered to be "hyper-rewarding." According to the "food reward hypothesis of obesity," processed foods stimulate such a strong reward response in our brains that it becomes very easy to overeat. One of the guiding principles for the processed food industry is known as "sensory-specific satiety."
Investigative reporter Michael Moss describes this as "the tendency for big, distinct flavors to overwhelm your brain."12 The greatest successes, whether beverages or foods, owe their "craveability" to complex formulas that pique your taste buds just enough, without overwhelming them, thereby overriding your brain's inclination to say "enough." In all, potato chips are among the most addictive junk foods on the market, containing all three "bliss-inducing" ingredients: sugar (from the potato), salt, and fat. Further, as reported by TIME:13
"Studies suggest that fatty, sugary foods promote excretion of the stress hormone cortisol, which seems to further stimulate appetite for calorie-dense foods. And the big post-meal spikes in blood sugar are more likely in people who don't exercise or those who carry weight around their abdomen. All of it makes it tough for people to stop eating junk food once they're in the habit. 'The more you eat it the more you crave it. It becomes a vicious cycle,' says O'Keefe."
And while food companies abhor the word "addiction" in reference to their products, scientists have discovered that sugar, in particular, is just that. In fact, sugar is more addictive than cocaine. Research published in 2007 showed that 94 percent of rats that were allowed to choose mutually-exclusively between sugar water and cocaine, majority chose sugar.14 Even rats that were addicted to cocaine quickly switched their preference to sugar, once it was offered as a choice. The rats were also more willing to work for sugar than for cocaine.
The researchers speculate that the sweet receptors (two protein receptors located on the tongue), which evolved in ancestral times when the diet was very low in sugar, have not adapted to modern times' high-sugar consumption. Therefore, the abnormally high stimulation of these receptors by sugar-rich diets generates excessive reward signals in your brain, which have the potential to override normal self-control mechanisms and thus lead to addiction.

Does Junk Food Have a Hold on You? How to Break Free

Replacing processed foods with homemade meals made from scratch using whole ingredients is an ideal and important way to ensure optimal nutrition. This will automatically cut out the vast majority of refined sugars, processed fructose, preservatives, dyes, other nasty chemicals, and many addictive ingredients from your diet. This will allow your body to depend less on sugar and more on fat as its primary fuel—provided you eat enough healthy fat, that is.
As a result, you will no longer crave sugar to keep you going. The key elements for a healthy diet that can help kick your junk food cravings to the curb are the following. For a comprehensive guide, please see my free optimized nutrition plan:
·         Avoiding refined sugar, processed fructose, grains, and processed foods
·         Eating a healthy diet of whole foods, ideally organic, and replacing the carbs you eliminate with:
o    As much high-quality healthy fat as you want (saturated and monounsaturated). Many would benefit from getting as much as 50-85 percent of their daily calories from healthy fats. While this may sound like a lot, consider that, in terms of volume, the largest portion of your plate would be vegetables, since they contain so few calories.
Fat, on the other hand, tends to be very high in calories. For example, just one tablespoon of coconut oil is about 130 calories—all of it from healthy fat. Good sources include:
Olives and olive oil
Coconuts and coconut oil
Butter made from raw grass-fed organic milk
Organic raw nuts, especially macadamia nuts, which are low in protein and omega-6 fat
Organic pastured egg yolks and pastured meats
o    Large amounts of high-quality organic, locally grown vegetables, fermented vegetables, and ideally sprouts grown at your home
o    Low-to-moderate amount of high-quality protein (think organically raised, pastured animals, or eggs)

Planning Your Meals Is Key

Ditching processed foods requires that you plan your meals in advance, but if you take it step-by-step as described in mynutrition plan, it's quite possible, and manageable, to painlessly remove processed foods from your diet. You can try scouting out your local farmer's markets for in-season produce that is priced to sell, and planning your meals accordingly, but you can also use this same premise with supermarket sales. You can generally plan a week of meals at a time, making sure you have all ingredients necessary on hand, and then do any prep work you can ahead of time so that dinner is easy to prepare if you're short on time (and you can use leftovers for lunches the next day).
Finally, if you're an emotional eater, I highly recommend using the Emotional Freedom Technique (EFT). EFT is simple and effective, and can rapidly help you eliminate your food cravings naturally.

What Happens to Your Brain When You Eat Junk Food (And Why We Crave It)
Most of us know that junk food is unhealthy. We know that poor nutrition is related to heart problems, high blood pressure, and a host of other health ailments. You might even know that studies show that eating junk food has been linked to increases in depression.
But if it’s so bad for us, why do we keep doing it?
There is an answer. And the science behind it will surprise you.

Why We Crave Junk Food

Steven Witherly is a food scientist who has spent the last 20 years studying what makes certain foods more addictive (and tasty) than others. Much of the science that follows is from his excellent report, Why Humans Like Junk Food.
According to Witherly, when you eat tasty food, there are two factors that make the experience pleasurable.
First, there is the sensation of eating the food. This includes what it tastes like (salty, sweet, umami, etc.), what it smells like, and how it feels in your mouth. This last quality — known as “orosensation” — can be particularly important. Food companies will spend millions of dollars to discover the most satisfying level of crunch in a potato chip. Their scientists will test for the perfect amount of fizzle in a soda. These factors all combine to create the sensation that your brain associates with a particular food or drink.
The second factor is the actual macronutrient makeup of the food — the blend of proteins, fats, and carbohydrates that it contains. In the case of junk food, food manufacturers are looking for a perfect combination of salt, sugar, and fat that excites your brain and gets you coming back for more.
Here’s how they do it…

How Science Creates Cravings

There are a range of factors that scientists and food manufacturers use to make food more addictive.
Dynamic contrast. Dynamic contrast refers to a combination of different sensations in the same food. In the words of Witherly, foods with dynamic contrast have “an edible shell that goes crunch followed by something soft or creamy and full of taste-active compounds. This rule applies to a variety of our favorite food structures — the caramelized top of a creme brulee, a slice of pizza, or an Oreo cookie — the brain finds crunching through something like this very novel and thrilling.”
Salivary response. Salivation is part of the experience of eating food and the more that a food causes you to salivate, the more it will swim throughout your mouth and cover your taste buds. For example, emulsified foods like butter, chocolate, salad dressing, ice cream, and mayonnaise promote a salivary response that helps to lather your taste buds with goodness. This is one reason why many people enjoy foods that have sauces or glazes on them. The result is that foods that promote salivation do a happy little tap dance on your brain and taste better than ones that don’t.
Rapid food meltdown and vanishing caloric density. Foods that rapidly vanish or “melt in your mouth” signal to your brain that you’re not eating as much as you actually are. In other words, these foods literally tell your brain that you’re not full, even though you’re eating a lot of calories.
The result: you tend to overeat.
In his best-selling book, Salt Sugar Fat, author Michael Moss describes a conversation with Witherly that explains vanishing caloric density perfectly…
I brought him two shopping bags filled with a variety of chips to taste. He zeroed right in on the Cheetos. “This,” Witherly said, “is one of the most marvelously constructed foods on the planet, in terms of pure pleasure.” He ticked off a dozen attributes of the Cheetos that make the brain say more. But the one he focused on most was the puff’s uncanny ability to melt in the mouth. “It’s called vanishing caloric density,” Witherly said. “If something melts down quickly, your brain thinks that there’s no calories in it . . . you can just keep eating it forever.”
Sensory specific response. Your brain likes variety. When it comes to food, if you experience the same taste over and over again, then you start to get less pleasure from it. In other words, the sensitivity of that specific sensor will decrease over time. This can happen in just minutes.
Junk foods, however, are designed to avoid this sensory specific response. They provide enough taste to be interesting (your brain doesn’t get tired of eating them), but it’s not so stimulating that your sensory response is dulled. This is why you can swallow an entire bag of potato chips and still be ready to eat another. To your brain, the crunch and sensation of eating Doritos is novel and interesting every time.
Calorie density. Junk foods are designed to convince your brain that it is getting nutrition, but to not fill you up. Receptors in your mouth and stomach tell your brain about the mixture of proteins, fats, carbohydrates in a particular food, and how filling that food is for your body. Junk food provides just enough calories that your brain says, “Yes, this will give you some energy” but not so many calories that you think “That’s enough, I’m full.” The result is that you crave the food to begin with, but it takes quite some time to feel full from it.
Memories of past eating experiences. This is where the psychobiology of junk food really works against you. When you eat something tasty (say, a bag of potato chips), your brain registers that feeling. The next time you see that food, smell that food, or even read about that food, your brain starts to trigger the memories and responses that came when you ate it. These memories can actually cause physical responses like salivation and create the “mouth-watering” craving that you get when thinking about your favorite foods.
All of this brings us to the most important question of all.
Food companies are spending millions of dollars to design foods with addictive sensations. What can you and I do about it? Is there any way to counteract the money, the science, and the advertising behind the junk food industry?

How to Kick the Junk Food Habit and Eat Healthy

The good news is that the research shows that the less junk food you eat, the less you crave it. My own experiences have mirrored this. As I’ve slowly begun to eat healthier, I’ve noticed myself wanting pizza and candy and ice cream less and less. Some people refer to this transition period as “gene reprogramming.”
Whatever you want to call it, the lesson is the same: if you can find ways to gradually eat healthier, you’ll start to experience the cravings of junk food less and less. I’ve never claimed to have all the answers (or any, really), but here are three strategies that might help.
1. Use the “outer ring” strategy and the “5 ingredient rule” to buy healthier food.
The best course of action is to avoid buying processed and packaged foods. If you don’t own it, you can’t eat it. Furthermore, if you don’t think about it, you can’t be lured by it.
We’ve talked about the power of junk food to pull you in and how memories of tasty food in the past can cause you to crave more of it in the future. Obviously, you can’t prevent yourself from ever thinking about junk food, but there are ways to reduce your cravings.
First, you can use my “outer ring” strategy to avoid processed and packaged foods at the grocery store. If you limit yourself to purchasing foods that are on the outer ring of the store, then you will generally buy whole foods (fruits, vegetables, meat, eggs, etc.). Not everything on the outer ring is healthy, but you will avoid a lot of unhealthy foods.
You can also follow the “5 ingredient rule” when buying foods at the store. If something has more than 5 ingredients in it, don’t buy it. Odds are, it has been designed to fool you into eating more of it. Avoid those products and stick with the more natural options.
2. Eat a variety of foods.
As we covered earlier, the brain craves novelty.
While you may not be able to replicate the crunchy/creamy contrast of an Oreo, you can vary your diet enough to keep things interesting. For example, you could dip a carrot (crunchy) in some hummus (creamy) and get a novel sensation. Similarly, finding ways to add new spices and flavors to your dishes can make eating healthy foods a more desirable experience.
Moral of the story: eating healthy doesn’t have to be bland. Mix up your foods to get different sensations and you may find it easier than eating the same foods over and over again. (At some point, however, you may have to fall in love with boredom.)
3. Find a better way to deal with your stress.
There’s a reason why many people eat as a way to cope with stress. Stress causes certain regions of the brain to release chemicals (specifically, opiates and neuropeptide Y). These chemicals can trigger mechanisms that are similar to the cravings you get from fat and sugar. In other words, when you get stressed, your brain feels the addictive call of fat and sugar and you’re pulled back to junk food.
We all have stressful situations that arise in our lives. Learning to deal with stress in a different way can help you overcome the addictive pull of junk food. This could includesimple breathing techniques or a short guided meditation. Or something more physical like exercise or making art.
With that said, if you’re looking for a better written and more detailed analysis of the science of junk food, I recommend reading the #1 New York Times best-seller, Salt Sugar Fat.

Where to Go From Here

One of my goals with this article is to reveal just how complex poor eating habits can be. Junk food is designed to keep you coming back for more. Telling people that they “need more willpower” or should “just stop eating crap” is short-sighted at best.
Understanding the science behind junk food is an important first step, but I don’t want you to stop there. I wrote a free 46-page guide called Transform Your Habits, which explains strategies for winning the battle against junk food and improving your eating habits.
REFERENSI :
http://jamesclear.com/junk-food-science





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